Deep in the land of fairytales and mystics
Once your little girl turns two, you enter the magical world of imaginary beings and romance and elves and tutus. I have a thing for anything small-scale, unique, different and personal. So, to no surprise I am a sucker for small boutique hotels, tiny restaurants, artesianal food products and the same also goes for small labels such as ATELIER FROU FROU. A label in Cologne, Germany, which believes strongly in ethical production and they are designing and making all their collection pieces by hand right there. They bring you straight, non-stop, to this whimsical world all little girls are longing for. Once they turn 2. Or 3.
Anyways, their cloths are so creative and you can see and feel their love for details. Beautiful fabrics, colors and unique designs that make a piece stand out. Different and yet with a modern style retaining a fairytale. FROU FROU obscures the line between clothing and costume - it’s imaginative play clothes and everyday wearable luxury.
My favorite is the playsuit “Suzanne” and I love all of their adorable headbands. The photos (credit to Jessica Sidenros) above are from the new Fall/ Winter collection, available by preorder and online starting in September.