"Nameless Paints" expresses color by combining the three primary colors

A radical new approach of getting kids to naturally understand color

We all remember when we were little we were taught the sky is blue, the sun is yellow and the leaves are green. Now, as adults, we know better. We know the variety and richness of colors and that their names don’t do justice to the depths of color. And a young designer duo (Ima Moteki) from Japan wanted to change the way kids learn about colors these days and created “Nameless Paints”.

Instead of the conventional given names for each color they rather want kids to explore and “expand the definition of what a color can be, and the various shades they can create by mixing them.” They created a set of 10 “nameless paints” whose colors are simply identified by just what they are – their color. Instead of names, and with the help of a visual labeling system, each tube is identified by one or more circles of the primary colors magenta, yellow, and cyan mixed inside. And the size of the circle indicates the proportion of paint that was mixed to create the final color.

This set might have the ability to remove the preconceptions that names like “green” (frogs can be green but they can be so much more too) and “blue” (water isn’t really blue, or is it?) create.

My dear friend of Luna * Zorro (remember the gorgeous handwoven textiles from Guatemala I have written about before?) turned me on to this genius product idea. Even though I have not gotten my hands on the product myself (sold out), the concept is self explaining and I just love it.